Fredo Guarino

Portrait
Fredo Guarino , Senior Vice President, Sales and Chief Commercial Officer

Mr. Guarino serves as our Senior Vice President, Sales and Chief Commercial Officer since July 2024 and is responsible for driving market development through leadership across retail sales, business insights/category management, channel strategy, route-to-market and distribution management. He has more than 20 years of experience in the beverage industry in a variety of leadership roles overseeing teams in Sales & Distribution, Strategic Planning, Business Expansion and Trade Marketing, and as a General Manager. He joined Zevia in 2022 leading our commercial strategies for growth and implementing an evolved approach to route-to-market. Prior to joining Zevia, Mr. Guarino served as Vice President & General Manager over the Non-Alcoholic portfolio and team at Anheuser-Busch, overseeing owned-Brand management, master distribution agreements, and joint ventures. He built commercial teams and led revenue creation, P&L improvement, portfolio development, pricing structures, customer management, distribution network design and management, and retail market launches. Prior to Anheuser-Busch he held a variety of roles for Red Bull North America from 2002-2019 most recently as Vice President of Marketing & Business Operations and as Vice President of Sales Strategy & Development. Over the course of his career Mr. Guarino has developed deep commercial experience through hands-on market development and value creation for beverage brands in widely varied go-to-market stages. Mr. Guarino earned a B.A. from the University of Vermont and an MBA from Boston University.